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60th FDM anniversary in Cancun

After almost a decade covering the major events of Lohmann Breeders (Japan, Spain, Italy, Germany...), this was undoubtedly one of the most demanding: the 60th anniversary of the big annual meeting of distributors was being held...
Building loyalty



Poultry industry with laying hens. Lohmann Breeders belongs to the German holding company EW GROUP. Lohmann is the world leader in genetic selection for layer hens.


A corporate event for 350 people with a programme of talks and debates during the day, with cultural and leisure activities in the evening. On the congress side, we offer a turnkey service, technically coordinating the scene-setting and everything that’s happening live. An all-inclusive service that involves the audiovisual side of the event in all phases (pre-production, production and post-production):

  • on-site inspection beforehand
  • finding reliable and efficient local suppliers
  • production design
  • step outline and script
  • review of each speaker’s presentations (ppt)
  • live multi-camera directing with LED video wall
  • simultaneous translation into four languages
  • timing and stage management
  • management solutions for audience interactivity (Q&A)
  • recording of interviews
  • extensive video and photography coverage of the best moments
  • photograph of the big group, setting up scaffolding and lifeline
  • awards ceremony
  • corporate movie première
  • filming with drone

We also took charge of complete video and photo coverage of the incentive trip, handling all the prior details:

  • planning of filming units
  • managing filming permits for museums and heritage sites

After almost a decade covering Lohmann Breeders’ major events (Japan, Spain, Italy, Germany...), this was undoubtedly one of the most demanding: the 60th anniversary of the big annual meeting for franchised distributors was being held. The coverage had to be better than ever in every sense: dynamism, media rollout, quality of the direction of photography... The goal was achieved: we created a memorable event with no setbacks, subsequently delivering audiovisual pieces that without a doubt made the unforgettable moments linger in the attendees’ memory.

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