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From the Conference Auditorium to the TV studio

We managed to meet the client’s expectations, who was clear that they needed to innovate to surprise their audience and reconnect with them. Confronted with cancellations of traditional in-person conference events...
Building loyalty

2016–Today

Sector

Poultry industry with laying hens. Lohmann Breeders belongs to the German holding company EW GROUP. Lohmann is the world leader in genetic selection for layer hens.

Service

Online corporate event in the purest television language. We adapted the style of TV debate shows to the client’s strategic and communicative needs, following the period when things were on hold over the first year of the pandemic. With a professional presenter and more than 50 videos to fuel the debate, we took charge of coordinating all the details for setting the scene in all the production phases (pre-production, production and post-production):

  • production design
  • local supplier management
  • step outline and assistance with scriptwriting
  • creation of more than 50 videos to use on set
  • live multi-camera directing with LED video wall
  • simultaneous translation into four languages
  • management solutions for the audience’s interactive activity (Q&A)

 

Goal

We managed to meet the client’s expectations, who was clear that they needed to innovate to surprise their audience and reconnect with them. Given the cancellations of traditional in-person conference events, Lohmann needed to generate some fresh air to counteract a situation of somewhat generalized pessimism. Once again, Equilateral worked shoulder-to-shoulder with Lohmann’s Marketing Department. Together, we achieved a successful, interesting television debate that was broadcast live to the five continents via streaming.

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