Turnkey corporate events: in-person, streaming or hybrid?

Corporate events are organized to bring together clients and partners in a relaxed atmosphere, teach the audience some things, establish valuable contacts through networking, or simply to leave an impression. At some international events in Asia and America, we have even been told that more interesting professional conversations and business opportunities arise during the incentive part of the event (dinners, sightseeing, parties and dances) than during the actual conferences and debates.

Depending on the stated aim, either an in-person event or an online one can be held, or else a hybrid one that covers both formats. And take note that an online event can be held entirely remotely or adapting some features of an in-person event or television formats to opt for a powerful online event. Let’s see an example (click on the following photo to see it).

Regardless of what kind of event it is, the organizers must consider the option of entrusting an agency or an audiovisual production company to take charge of the audiovisual directing during the event. At Equilateral, we offer a turnkey service, working from production design up to delivery of the photos and videos taken during the event. Not only that; we take care of the technical coordination during the live show, introducing typical television features: timing and step outline, technical coordination, multi-camera production, simultaneous translation, and more.

Face-to-face or online corporate event?

The greatest advantage of an in-person event lies in the fact itself of being present. It’s much easier for the attendees to form a bond thanks to the physical closeness, warmth and transparency that face-to-face interaction allows. Another point in favour is that audiovisual content can be created from it. At Equilateral, we handle the event’s video and photography coverage. These are some of the needs we cover:

  • Photo gallery

  • Photos of large groups

  • Video summaries of the event

  • Interviews

  • Recording and directing of the event to be broadcast afterwards (delayed) via streaming

  • Content for social networks

  • “The making of”

Nevertheless, virtual alternatives are here to stay, and they have their advantages such as the ease of adapting the attendees’ agenda, plus the speakers and attendees don’t have to travel, thus reducing costs while easily reaching an international audience.

In the end, there’s no good answer; there are different needs that are better suited to the advantages and disadvantages of one format or another. In fact, most of our clients for events have ended up having an agenda where some of their events are only in-person, others are only online, and sometimes they are hybrid events.

Our extensive international experience means we have deep know-how about the needs of any kind of event in order to provide something extra to make you stand out above the average.

Before the event, it is essential to review all the graphic material that is going to be used during the big day. The event’s graphic line is not only applied to the designs and creativity focusing on mailing, networking or scenography. It must also be seen in the Powerpoints, images and videos that are going to be used during the event’s sessions. Checking that they work offline and that there are no problems showing them is all part of our routine to avoid any mishaps when we go live.

We also help in formally reviewing the speakers’ presentations (PowerPoint, Prezi or similar kinds). We have even scripted creative speeches for managers and rehearsed their non-verbal language and staging with them.

Simultaneous translation

In the era of globalization, it’s now common to have international speakers. If this is the case, don’t forget about simultaneous translation. At the agency, we have suppliers and translation companies we have worked with for multinational events, coordinating up to five languages with simultaneous translation—a service that can be applied to both online and in-person events.

This linguistic diversity can also be found in the audience’s seats. We mustn’t forget that in addition to understanding the content of the presentations, the audience must be able to share their point of view. With our experience and the appropriate technology, we make it possible to interact with the audience, generating dynamic debates. Hence, your event will be truly useful to your target audience—and therefore memorable.

Delegating audiovisual tasks in our professionals is the key to success for any event.

Borja Martínez Oliete. CEO and Business Development Manager

Carla Bravo Ginés. Junior Project Manager and Scriptwriter


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