Play Video

A multi-faceted Technology Centre

We made this video eye-catching via highly dynamic directing using continual tracking shots, an abundance of detailed shots and graphics integrated into the perspectives of the spaces or else linked to the movement of the video’s protagonists frame by frame...
Even when the circumstances were not too favourable, the Equilateral team excelled with its commitment and ability to adapt.
Manuel García Santa Cruz
Head of Marketing and Communication (AINIA)
Client
Building loyalty

2021–Today

Sector

Technology and Innovation. AINIA is one of the Technology Centres with the biggest business networks in Europe. Its different business units cover food, health, cosmetics, the green transition and business production.

Service

A corporate audiovisual with dynamic, integrated graphics and four language versions.

Goal

We made this an eye-catching video via highly dynamic directing using continual tracking shots, an abundance of detailed shots and graphics integrated into the perspectives of the spaces or else linked to the movement of the video’s protagonists frame by frame. It was definitely one of our most demanding projects for the post-production area. Added to this, the challenge was to explain AINIA’s different business units clearly, while showing the human qualities necessary to make the most of their technological innovation.

Client’s feedback

Being able to count on the Equilateral team to create our corporate video gave us real support. From the outset, they offered us creative proposals that helped us convey the site’s image and corporate message. I would also underline their commitment and ability to adapt to the many conditions that had to be taken into account, both in the process of writing the script and in recording and editing the video. Finally, I’d like to emphasise the attitude of the entire team, forever with a smile, even when the circumstances were not the most encouraging. Thank you!

Manuel García Santa Cruz. Head of Marketing and Communication (AINIA)

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