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A new corporate identity is born

The strategic goal achieved was to communicate the complex process involved in changing a company’s corporate identity, and to do so in a visually stimulating way that was easy to assimilate…
Client
Sector

Technology: Digital transition, SAP, Digital Twins, Automation and Cybersecurity. Until it was purchased by Nunsys in 2022, Sothis belonged to the business group of Juan Roig (Mercadona).

Service

A motion graphics video to present the company’s new corporate identity both externally and internally.

Goal

The strategic goal achieved was to communicate the complex process involved in changing a company’s corporate identity, and to do so in a visually stimulating way that was easy to assimilate, giving the reasons for the change and its benefits. And all of this was achieved via a very dynamic, eye-catching animated video, meticulously edited in the post-production room.

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