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Biomechanics of whiplash

The main challenge was how to begin the video. By playing creatively with the logo and animating it, we managed to sum up in a fresh and concise way the traffic accident that sets off everything...
Their responsiveness has always been fabulous. They are decisive, creative and flexible when confronted with any challenge or unforeseen event. The Equilateral team accompanies you and contributes to all stages of the process. Guaranteed success.
Paula Martínez
Communication Manager (IBV)
Client

IBV (Valencia Biomechanics Institute)

Building loyalty

2017–Today

Sector

Technological institute. The IBV makes use of technologies and knowledge from various specialisations (biomechanics, ergonomics and emotional engineering) in order to improve health and the quality of life within companies.

Service

A hybrid video between a promotional product and an educational piece. We hired actors to set the scene.

Goal

The main challenge was how to begin the video. By playing creatively with the logo and animating it, we managed to freshly and concisely sum up the traffic accident that sets everything in motion, then introduce the patient whose story is being told.  By doing so, we were able to show how a device works that objectively diagnoses injuries caused by whiplash after a traffic accident.

Client’s feedback

Several years of relationship with Equilateral have led to successful audiovisual projects of various kinds. The fact is that, confronted with our shifting needs and our extremely varied and sometimes complex work, their responsiveness has always been fabulous. Decisive, creative and flexible in tackling any challenge or unforeseen event, Equilateral’s professionals form a team that accompanies you and contributes to all stages of the process. And in the end, that creates confidence and a guarantee of success. Thank you!

Paula Martínez. Communication Manager (IBV)

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