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Bridges between the past and the present

We play visually and conceptually with a dialogue between the past and present to convey faithfulness to the pioneering spirit of their founder in an original way...
Although they are an external service provider, they have become an integral part of our team over the years.
Andrea Callwitz
Head of Marketing (LOHMANN BREEDERS)
Building loyalty

2016–Today

Sector

Poultry industry with laying hens. Lohmann Breeders belongs to the German holding company EW GROUP. Lohmann is the world leader in genetic selection for layer hens.

Service

An ambitious corporate audiovisual with multiple locations around the world and voiceovers in seven languages.

Goal

We play visually and conceptually with a dialogue between the past and present to convey faithfulness to the pioneering spirit of their founder in an original way. We also managed to solve the complex challenge of achieving a video in documentary format: long but dynamic and informative, while at the same time it can be fragmented into various short, independent chapters for their website.

Client’s feedback

The collaboration with the team from Equilateral has been professional and friendly from the very beginning. Their remarkable ability to quickly understand our company was, and still is, impressive. This was evident during the creation of the LOHMANN image film – from brainstorming to scriptwriting and final implementation. The Equilateral team supported us in all aspects with high professionalism. Their passion for beautiful shots and images makes each company movie a unique masterpiece. The short and efficient communication channels complement the excellent collaboration with Equilateral.

Andrea Callwitz. Head of Marketing (LOHMANN BREEDERS)

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