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Influencer mums

The main challenge here was to ensure that a film being shot full of interviews in different locations matched the timing down to the minute, since we couldn’t slow down the normal running of the clinic for more than one day...
Client

SEMEVÉ, Advertising Agency, Institute of Reproductive Medicine (NextClinics)

Building loyalty

2016–Today

Sector

Healthcare sector, reproductive medicine and assisted reproduction. IMER was taken over by Next Clinics in 2020; the German firm has clinics in seven European countries.

Service

Testimonial video report based on the experience of Oh! Mami Blue (Verónica Sánchez), an influencer mum who is very popular on Instagram, explains to us in detail what the process of getting pregnant was like thanks to the ROPA Method.

Goal

The main challenge was to ensure that a film being shot packed with interviews in different locations matched the timing down to the minute, since we couldn’t slow down the normal running of the clinic for more than one day. This was achieved thanks to impeccable pre-production work and planning for the shooting. What’s more, our content team has journalists and scriptwriters with many years of experience conducting interviews on national television and radio. This factor was crucial so that the two protagonists—both mothers—would feel comfortable and we could capture their charisma and the credibility of their testimonies in the final video.

The video worked perfectly: by using it, any potential client can have all their questions answered and see the warmth and familiarity of the clinic’s professionals first-hand.

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