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Journey to the inner space of a sugar beet

We managed to create a striking audiovisual piece that meets the strategic goal of breaking away from the negative stereotype about sugar these days. We used an electron microscope...
The initial script becomes the finished film in an astonishingly short time. With Equilateral, you’re in the best hands.
Andreas Traugott Müller
Director of Marketing & Communication (Pfeifer & Langen)
Building loyalty

2022–Today

Sector

Food industry. Pfeifer & Langen industrial and trade KG is an important German business group whose core business is sugar. Within the group, KP Snacks and Krüger (coffee, cocoa, etc.) also stand out.

Service

An unforgettable brand movie with images never seen before. It takes us on a memorable flight through satellite images of sugar beet fields to the real inner space of a beetroot, thanks to groundbreaking camera technology connected to a powerful electron microscope.

Goal

We managed to create a striking audiovisual piece that meets the strategic goal of breaking away from the negative stereotype about sugar these days. We used an electron microscope to show the beauty of nature, contemplating the visual poetry of the different parts of the plant, while the natural process by which the beet converts nutrients into sugar is explained in an informative way.

Client’s feedback

Just as if Equilateral had been part of the team on the first Moon landing, our joint projects together are always like a precision landing. The pre-script to a project becomes the finished film in an astonishingly short time…I’ve seen the client say “we’ve got it” and then Equilateral decides to add some subtle improvements, turning it into a work of art. With Equilateral, you’re in the best hands.

Andreas Traugott Müller. Director of Marketing & Communication (Pfeifer & Langen)

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