Play Video

The diamond and the hen

We achieved customer satisfaction and engagement with the target audience, beginning with an introduction that was powerful both conceptually and visually. The 3D at the outset...
I’ll never have enough praise for their ability, their openness and their passion for understanding and embracing an idea from its very early stages.
Saskia Riedel
Global Marketing & Communication (H&N INTERNATIONAL).
Building loyalty

2017–Today

Sector

Poultry industry with laying hens. H&N belongs to the German holding company EW GROUP, one of the most powerful European corporations in the food industry.

Service

A testimonial video that begins with a 3D animation as the introduction. The various statements from customers around the world act as a veritable mosaic.

Goal

We achieved customer satisfaction and engagement with the target audience, beginning with a powerful introduction both conceptually and visually. The 3D at the outset works perfectly to catch attention and as a metaphor summarizing the message we’re going to see developed with great credibility in the different testimonies from around the world. Despite significant differences in the market and climate, the interviewees from different continents agree on the product’s competitive advantages.

Client’s feedback

I’ll never have enough praise for their ability, their openness and their passion for understanding and embracing an idea from its very beginning. At that delicate early stage when the idea is still just some words and a scribble, when it might sound weird or outlandish—that’s when Equilateral develops and shapes it so it becomes something wonderful that captivates the audience.

Saskia Riedel. Global Marketing & Communication (H&N INTERNATIONAL)

Related projects

Educational/ Branded Content/ Product video
A high impact, memorable piece using a cinematographic science fiction language to show real images
Educational/ Animation
We worked out the solution the client needed: tutorials in capsule format to explain technical
Corporate video
We play visually and conceptually with a dialogue between the past and present to convey
Educational
This televised way of embedding PowerPoint slides into different real-life spaces in the field was
Educational/ Branded Content/ Interview
The main challenge here was to ensure that a film being shot full of interviews