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The power of conversation

The main attraction and the high level of credibility achieved by this series of videos lies in our idea of choosing a narrative using dialogue instead of the much-used voice-over...
The agency has shown an impressive level of understanding about our technical content: biomechanics, health, ergonomics… which is all seen in the precision of their work.
Raquel Portilla
Training officer. IBV (Valencia Biomechanics Institute)
Building loyalty

2017–Today

Sector

Technological institute. The IBV makes use of technologies and knowledge from various specialisations (biomechanics, ergonomics and emotional engineering) in order to improve health and quality of life within companies.

Service

Motion graphics with 2D cartoon characters that are part of a series of videos to explain and promote the Género (“Gender”) web app platform, a service they provide for companies to apply comprehensive improvements in adapting the workplace to gender.

Goal

The main attraction and the high level of credibility achieved by this series of videos lies in our proposal of choosing a narrative using dialogue instead of the much-used voice-over (3rd person narrator). We thus achieved a great deal of naturalness and impact in the messages, which were strategically scripted and performed by voice actors.

Client’s feedback

Equilateral has consistently demonstrated its ability to deliver high-quality results within agreed deadlines. The agency has shown an impressive level of understanding about our technical content: biomechanics, health, ergonomics… which is all seen in the precision and quality of their work.

Raquel Portilla. Training officer. IBV (Valencia Biomechanics Institute)

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