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The secret of light

We worked out the solution the client needed: tutorials in capsule format to explain technical concepts about the poultry industry in a simple, friendly way…
I’m amazed at Equilateral’s ability to support H&N International with all that we do every year.
Saskia Riedel
Global Marketing & Communication (H&N INTERNATIONAL)
Building loyalty

2017–Today

Sector

Poultry industry with laying hens. H&N belongs to the German holding company EW GROUP, one of the most powerful European corporations in the food industry.

Service

Educational video in three languages with a common thread based on 2D cartoon character animation.

Goal

We worked out the solution the client needed: tutorials in capsule format to explain technical concepts about the poultry industry in a simple, friendly way. Its reception among their clients has been very good. The key lies in posing a common problem, then giving precise solutions in a clear, visual way. The success of these capsules can be seen in their current delivery rate: six capsules per year since 2021.

Client’s feedback

I’m amazed by the Equilateral team: their passion, their professionalism, their creativity and their ability to support H&N International with all that we do every year, whether it’s online, recorded, on video, on-site or in content development. Together, we’ve invented numerous new forms of “edutainment” for our target audience.

Saskia Riedel. Global Marketing & Communication (H&N INTERNATIONAL)

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