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TV Powerpoint: Hazardous Goods

Transportes Martín needed a dynamic, revamped format, which would be based in a different way on a Powerpoint presentation. A twofold goal was achieved: first, the technical knowledge to be conveyed was made more accessible and attractive...
The outcome was excellent. The relationship, professionalism and speed were impeccable.
Luis Antonio Pérez Martín
Director of Operations (Transportes Martín).
Building loyalty

2017–Today

Sector

Transportation and distribution of bulk liquid products and hazardous goods. Transportes Martín has been providing a nationwide Spanish and international service for more than 90 years.

Service

An educational video that takes television language over to the classic Powerpoint-backed presentation, while also transporting the audience from the usual training classroom to different places where work is done in the field.

Goal

Transportes Martín needed a dynamic, revamped format, which would be based in a different way on a Powerpoint presentation. The goal achieved was twofold: firstly, it was possible to make the technical knowledge to be transferred more affordable and attractive; and secondly, we managed to make better use of the Security and Training Manager’s time, on being able to use the video for future new recruits, without having to spend extra time on it within their timetable. What’s more, we helped the trainer show off his natural expressiveness, spontaneity and sense of humour; freeing him from the pressure of remembering each and every phrase, since we used a tele-prompter.

Client’s feedback

Our needs as a transport company involve keeping up a very high level of training for our drivers. We turned to Equilateral’s services to make a training video specializing in security. The outcome was superb. The relationship, professionalism and speed were impeccable.

Luis Antonio Pérez Martín. Director of Operations (Transportes Martín).

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